Tuesday, September 13, 2016

Social Media Comparison Chart

Facebook Twitter YouTube
Active Users 1,712 (million) 313 (million) 1,000 (million)



Daily Users



1,130 (million)



135 (million)



Only referred to as hundreds of thousands



Foreign Accounts



85%



79%



70%



Pros



Easy for business start 
up to reach customers


Anonymity, fast reach



Entertaining for longer periods of time

Integrates other media (videos, photos, slideshows)

Status updates in 
real-time
Educational/Instructional

Instant messaging and calls

Brings/sends users 
across sites

Livestreaming available

Cost effective customer 
service for businesses

Integrates video and 
gif playback
Free hosting/high quality



Cons



Expensive to advertise



Word limit to posts



Ads ignored via adblocks
software

Privacy Concerns

Need to stay active daily for reach

Limited user interaction (comments)

Potentially hurt you 
professionally if employers
search for your information 
and see anything negative
Takes time to build audience
Difficult to make money from ads; must be partnered with
an outside network or use Google Adsense


Sources:

Donchev, D. (2016). Youtube Statistics - 2016. Retrieved from http://fortunelords.com/youtube-statistics/ 

Harden, S. (2016). STATS | YouTube Company Statistics - Statistic Brain. Retrieved from http://www.statisticbrain.com/youtube-statistics/

Ingram, M. (2016). Snapchat Now Has More Daily Users Than Twitter Does. Retrieved from http://fortune.com/2016/06/02/snapchat-twitter/

Millward, S. (2015). Tech in Asia - Connecting Asia's startup ecosystem. Retrieved from https://www.techinasia.com/facebook-surpasses-half-billion-monthly-active-users-in-asia-for-first-time 

Statista. (2016). Facebook users worldwide 2016. Retrieved from http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

Statista. (2016). Twitter: Monthly active users 2010-2016 - Statista. Retrieved from http://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/

Twitter. (2016). What's Happening. Retrieved from https://about.twitter.com/company

Tynan, D. (2016). Facebook's journey 'only 1% done' after surge in revenue, Zuckerberg says. Retrieved from https://www.theguardian.com/technology/2016/jul/27/facebook-ad-sales-growth-quarterly-results

YouTube. (2016). Statistics. Retrieved from https://www.youtube.com/yt/press/statistics.html

Zephoria. (2016). Top 20 Facebook Statistics - Updated July 2016. Retrieved from https://zephoria.com/top-15-valuable-facebook-statistics/

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